Good. What IS “good”?
“Good” is a weird word. Dontcha love the English language in it's glorious ambiguity? How are you? Good. How’s the weather? Good. What IS good. Philisophical question!
Rather than open THAT philosophical can 'o worms, what does “good” mean in our context of podcasting? What makes people want to subscribe, and listen to episode after episode? My hot take is below, and it's simpler than you think.
...TELL ME WHY-YYY.
(Ain't nothin' but a heart-aaaaaaaache).
TELL ME WHY.
(Ain't nothin' but a miiiiis-taaake, tell me why).
I never wanna hear you say, "I'll edit my podcast my own way!"
I mean, sure, it's never gonna win any grammys, but I reckon, as advice goes, that song has got some legs.
Yes, yes you CAN edit a podcast yourself. But if you're looking into podcasting to promote your business, or yourself, or to maybe even make some money, then it might be time to stop asking "can you?" and start asking "why would you?" From increases in audio quality to time savings and expert advice, the advantages start to outweigh the disadvantages for anyone other than the most dedicated hobbyist.
Here's my top reasons why you should engage a professional (not necessarily me, but... ya know... *nudge*) to edit your podcast for you.
I remember being back at a sound recording workshop run by the very knowledgeable and passionate Stephan Schutze. While we were there he discussed his tools for getting great location recordings.
I had a client send me a message recently. “We recorded 4 people with multiple microphones, and the gain must have been off because they're picking each other up."
And I thought firstly, "That's probably not what it was", and secondly, “People seem to be confused by this all the time, that’s a pretty darn good topic for a blog!”
So now here we are. Gain (in Vain)! What is it, how do you set it, why do you need it, how much protein powder should you… (not those type of gains). Now experienced audio folks probably need not apply for this one. But if you’re just getting started, or you need a refresher, read on.
While I was working in my little radio production studio at my first radio job, I’d get a knock at the door. Or the window, seeing as my soundproofed cupboard was next to to the “rack room” (housing all the audio gear for the station). Usually, people just stood and waved from there instead.
Our sales manager would wander in. “Got (insert name of client) coming in on Tuesday” he would say. “He’s paid to record his own voiceover for his ad”.
Chris Plumridge is a freelance audio producer, voiceover artist and writer from Leongatha in South Gippsland, Victoria, Australia.