...TELL ME WHY-YYY.
(Ain't nothin' but a heart-aaaaaaaache).
TELL ME WHY.
(Ain't nothin' but a miiiiis-taaake, tell me why).
I never wanna hear you say, "I'll edit my podcast my own way!"
I mean, sure, it's never gonna win any grammys, but I reckon, as advice goes, that song has got some legs.
Yes, yes you CAN edit a podcast yourself. But if you're looking into podcasting to promote your business, or yourself, or to maybe even make some money, then it might be time to stop asking "can you?" and start asking "why would you?" From increases in audio quality to time savings and expert advice, the advantages start to outweigh the disadvantages for anyone other than the most dedicated hobbyist.
Here's my top reasons why you should engage a professional (not necessarily me, but... ya know... *nudge*) to edit your podcast for you.
Have you got the gear?
Good audio quality can really make the difference between a podcast that's exhausting to listen to, versus one that makes you feel like you're chatting with your friends.
But it can be an expensive exercise (not to mention confusing) to buy computers, interfaces, DAWs, plugins... and all on top of the money you've already spent on recording gear.
Instead of blowing hundreds (even thousands) of dollars on gear and software, why not let someone else? Which leads me onto my next point...
Do you know how to use it?
As I said in my article about gain, the internet is full of people willing to feed you crap advice about their "fail-proof" settings that promise to release the secret to good audio like Crash Bandicoot releases the mask thingy by smashing a crate (laboured analogy, but you should know by now I do this). But as we all know, that's not the case.
It takes years to get good at audio editing, mixing, and mastering. Trust me, I know. (That's why you won't see my first goes on here- oh, the shame!). This is all time you could be putting in to making a better show and becoming a better presenter. Speaking of...
A pro might save you time (and money).
The best part of the podcast is the podcast, right? Not the sitting around, staring blankly at a computer screen while you painstakingly trim every audio clip and perfect every fade-in and fade-out. Time to give it to some weirdo who actually enjoys it! (That'd be me...)
Not only do we take care of this stuff, we also know a few tricks in speeding up the process (thank my audio engineering lecturer who insisted we learn the keyboard shortcut for EV-ER-Y-THING). If you consider your own time in editing the show, you might find that we actually save you money, and give you a better result, too.
Suggestions and honest feedback from someone who knows what they're doing.
As sure as I am that your mum really does love your podcast, having an unbiased third opinion can really work wonders for the quality of your show! Not only can a good audio editor help you with technical advice in recording, they can help you with content ideas you might not have thought of, too.
Perhaps it's a great idea for a new segment intro. Or a suggestion for how to pre-record your guests to save time later. Maybe even a mid-show bumper to smooth the transition between topics? Or even how to sound good on a recording? A good editor or producer knows the tricks to make your show sound better.
Find a good podcast editor.
You're a professional, and your show should sound like it. So whilst you can find some pretty good results taking the DIY route, you'd be surprised at the improvement from having a professional take a look. And it can be pretty cost-effective, too.
Do I know any good podcast editors?
Chris Plumridge is a freelance audio producer, voiceover artist and writer from Leongatha in South Gippsland, Victoria, Australia.